Job Title: Marketing Manager
Location: Lagos Island, Lagos
Employment Type: Full-time
Department: Sales & Marketing
Reporting To: General Manager - Sales
Job Description
- Marketing Manager - Provides direct support by assisting the team to grow store sales, improve marketing execution and build local marketing capabilities.
Key Duties and Responsibilities
- The Marketing Manager's duties and responsibilities include:
- Lead marketing strategy via the development of annual and long-range marketing plans to drive increased sales by driving awareness, trial, average spend and purchase frequency/loyalty. Leverages successful marketing
- Plan elements/programs from international and local markets as well as recommend new marketing programs to meet the evolving needs of the brand and improve the effectiveness of marketing plans.
- Lead marketing and operations teams in the development of annual and long-range product innovation.
- Plan to drive increased sales.
- Leverage successful product development to improve menu effectiveness.
- Develop and support marketing efforts in developing marketing materials/artwork or localizing materials to support marketing/product programs.
- Develop marketing/product calendars and marketing support materials to ensure adherence to the brand standards.
- Lead local execution of product innovation plans including assisting with product ideation, reviewing product options, liaising with Corporate resources to support local development and approving all new products.
- Leading partnerships and relationship management with corporates, partners, influencers and organizations.
- Develop Local Store Marketing programs/events to support the annual marketing plan and drive awareness of key marketing plan elements outside the store.
- Assist International leadership team in conducting periodic market business reviews to improve Franchisee effectiveness and profitability (Krispy Kreme and Dodo Pizza).
- Support Sales and Events team and 3rd party agency partners in the development of new market/new store opening plans to drive brand awareness/affinity and ongoing sales.
- Leverages learning from other markets/competitors to improve the effectiveness of opening plans.
- Lead local development of marketing materials/artwork and localizing materials to support opening activities.
- Develop and aligns local opening plans and marketing support materials to ensure adherence to brand standards.
- For new markets, work with other departments to plan and define opening programs including doughnut varieties, beverages, collectibles, signage, store design, pricing, POP and other store/opening support materials.
- Conduct periodic market reviews to evaluate the effectiveness of opening marketing programs and make recommendations to management on how to improve programs for future openings.
- Ensure proper execution and adherence to brand strategy and brand standards.
- Develop Franchisee marketing materials and approves with Management and Operations to optimize communication impact and effectiveness of materials.
- Assist QFA in Building a “Standard Marketing Community” that Promotes Shared Learning,
- Value Partnerships between Partners/Franchisee Markets and Builds the Capabilities of local Marketing Teams to improve Regional Efficiencies and Drive Increased Sales/Profit for the company.
- Share marketing best practices in local markets with partners and international teams.
- Regularly evaluating the effectiveness of marketing programs, documenting results and sharing key learning through Huddles sessions and International meeting Calls.
- Identify opportunities to improve efficiencies of marketing programs, reduce costs and increase profitability.
- Work with principals to continually build the capabilities and skill set of local marketing personnel.
- Conduct agency reviews, establishing agency performance criteria and evaluating agency performance.
Competencies:
- Team player.
- Strong communication skills.
- Flexible.
- Great attention to detail.
- Deadline-Oriented.
- Trustworthy and dependable.
Qualifications and Requirements
- Bachelor’s Degree in Marketing, Finance, Business Management, or its equivalent in relevant courses.
Salary Budget
N400,000 - N600,000 monthly gross.
Application Closing Date
30th April, 2024.
How to Apply
Interested and qualified candidates should send their CV to: temiloluwa@globalprofilers.com using the Job title as the subject of the mail.