Job Title: Hotel Marketer
Location: Lekki Phase I, Lagos
Employment Type: Full-time
Overview
- We are seeking a dynamic and creative individual to join our team as a Hotel Marketing Specialist. This role involves developing and executing marketing strategies to promote our hotel and enhance brand visibility. The ideal candidate will have a passion for hospitality, strong marketing skills, and the ability to drive revenue growth through innovative campaigns.
Responsibilities
- Develop comprehensive marketing plans to attract guests and increase occupancy rates.
- Implement digital marketing strategies including social media, email campaigns, and online advertising to target potential guests.
- Create engaging content for the hotel’s website, and social media channels to showcase amenities, events, and promotions.
- Collaborate with the sales team to develop promotional packages and incentives for corporate clients and group bookings.
- Monitor and analyze market trends, competitor activity, and guest feedback to identify opportunities for improvement.
- Manage relationships with external vendors such as advertising agencies to produce marketing materials.
- Coordinate marketing efforts with other departments such as revenue management, operations, and food & beverage to ensure alignment with overall business objectives.
- Track marketing metrics and ROI to evaluate the effectiveness of campaigns and adjust strategies as needed.
- Stay up-to-date with industry developments and emerging technologies to continually innovate and improve marketing efforts.
- Assist in organizing and executing special events, promotional activities, and partnerships to drive brand awareness and customer loyalty.
- Provide regular updates and reports to senior management on marketing initiatives, performance, and future plans.
Qualifications
- Bachelor’s Degree in Marketing, Hospitality Management, or related field.
- Proven experience in hotel marketing or a similar role within the hospitality industry.
- Strong understanding of digital marketing tools and techniques, including SEO, SEM, and social media advertising.
- Excellent written and verbal communication skills with a keen eye for detail.
- Creative thinker with the ability to develop innovative marketing strategies.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Proficiency in marketing analytics and reporting tools.
- Knowledge of hotel management systems and booking platforms is a plus.
- Enthusiastic team player with a passion for delivering exceptional guest experiences.
Application Closing Date
31st March, 2024.
How to Apply
Interested and qualified candidates should send their CV to: rhljobrecruit@gmail.com using the Job Title as the subject of the email.